Content Isn’t Always King

Yesterday yet another article came across my newsfeed claiming that “content is king”. If you’ve been on the Internet for more than 2 minutes, you know that there’s a good amount of content on the web that is, well, less than excellent. When we talk with our clients about creating content for their B2B business blog or eNewsletter, we frequently hear… It’s a chore. We struggle to come up with topics on a regular basis.… Read More

Five Questions to Create a Compelling Offer

Back in 2007, my infant son was fighting naps and waking at all hours of the night. I was frustrated, exhausted and completely lost about what to do. Holding my crying child and desperate for some distraction from my seemingly hopeless situation, I glanced at my computer and saw an email that would change our lives. Infant Can’t Sleep? Get Help Today from the Baby Sleep Coach System*. While the timing couldn’t have been more… Read More

Is Your Brand Identity Working for You?

If you are creating a new company, product or service, be thoughtful in how you develop your brand identity. It may sound funny, but we see it all the time; someone in the company thought an icon they found online was cool and it became the logo. It’s meaningless to their customers and prospects, and most of the time, even to them! This haphazard approach extends to other brand elements such as photography and typefaces.… Read More

Emotion as a Motivator

I recently ran into an article online from a marketing expert that said B2B buyers operate on logic alone. That’s ridiculous. Buyers are human, emotional beings and those emotional drivers play out in all aspects of life—including business decision making. Business buyers are motivated by a combination of logic and emotion.  Logic serves the responsibility to their employer and emotion serves their personal considerations. For example… Logic Does the product or solution address our needs?… Read More

Get Perspective with Outside In Thinking

When was the last time you looked at your business objectively as an outsider? Stood in the shoes of your buyers and considered what their experience with you is like? Took a critical eye to your marketing messages and claims? When was the last time you asked for feedback? While it can be a little unnerving, taking an outside in approach is one of the most impactful things you can do to deliver more value… Read More

Launch of Synchronized Sales Tools

New Service Helps Companies Create Tools that Accelerate Complex Buying Cycles

Yeager North Integrated Marketing today announced the launch of a new service designed to help organizations create sales tools that speak to the specific needs of everyone involved in their buying cycle. Branded as “Synchronized Sales Tools”, the service provides clear insight into the real conversation that organizations have when they are deciding whether or not to buy a product and uncovers the concerns of each type of person within the decision making unit. “In… Read More

Ignite Your Wardrobe and the Community with a Yeager North Designed T-Shirt!

We are excited to announce that t-shirts featuring Jenny’s winning design for the Ignite Phoenix T-Shirt Contest are now on sale. The design was chosen among numerous submissions and worn by all staff and volunteers at Ignite Phoenix 7 on June 11, 2010. The shirt design includes elements of the Ignite brand created into a Phoenix—an ideal representation for the local Ignite initiative. You can purchase the t-shirt here. All proceeds go to support Ignite… Read More

Be Fearless

Recovery is slow. Jobs are lost daily. Budgets continue to be scrutinized and cut. When surrounded by the unknown, human nature moves us to operate from a place of fear. This is true both personally and professionally. What happens when marketing is managed by fear? > We lose focus > We no longer reflect > Mistakes are no longer an option > Indecision causes delay and lost opportunities > We don’t get smarter Here’s an… Read More