Five Questions to Create a Compelling Offer

Back in 2007, my infant son was fighting naps and waking at all hours of the night. I was frustrated, exhausted and completely lost about what to do. Holding my crying child and desperate for some distraction from my seemingly hopeless situation, I glanced at my computer and saw an email that would change our lives. Infant Can’t Sleep? Get Help Today from the Baby Sleep Coach System*. While the timing couldn’t have been more… Read More

Is Your Brand Identity Working for You?

If you are creating a new company, product or service, be thoughtful in how you develop your brand identity. It may sound funny, but we see it all the time; someone in the company thought an icon they found online was cool and it became the logo. It’s meaningless to their customers and prospects, and most of the time, even to them! This haphazard approach extends to other brand elements such as photography and typefaces.… Read More