Be Fearless

Recovery is slow. Jobs are lost daily. Budgets continue to be scrutinized and cut. When surrounded by the unknown, human nature moves us to operate from a place of fear. This is true both personally and professionally.

What happens when marketing is managed by fear?

> We lose focus
> We no longer reflect
> Mistakes are no longer an option
> Indecision causes delay and lost opportunities
> We don’t get smarter

Here’s an interesting twist on a fear-based marketing mindset. Did you know that a study of U.S. recessions showed that business-to-business firms that maintained or increased their marketing expenditures during a recession averaged significantly higher sales growth, both during the recession and for the following three years, than those that eliminated or decreased their marketing?

Being focused and fearless not only gives you competitive advantage during a recession, but can put you ahead when the market returns. You become stronger, better aligned and gain a unique opportunity to outmaneuver your competition. 

It can be easy for your business to succumb to the fear and uncertainty created by our current economy. Don’t let it. Watch for your vulnerabilities, but charge ahead with conviction and purpose.

*McGraw-Hill Research

Posted By: Renee Yeager