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Online Focus Group Service
Service Helps Companies Better Understand their Buyers in the Speed of Internet Time
Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don’t have the time or budget to conduct in-person focus groups. The new service provides the ability to capture critical market data via virtual focus groups using a turnkey and efficient approach.
As marketing budgets come under increased scrutiny, capturing market data is often viewed as extraneous. Savvy marketers know, however, that understanding who your real buyers are and what they want from your product or service actually reduces your overall marketing budget by eliminating time and money spent on ineffective initiatives that are doomed from the start. By leveraging Yeager North’s online focus group capability, companies are able to mitigate their risk and make informed decisions about their marketing investments, based on real target buyer feedback, to ensure marketing efforts are executed quickly and effectively. Our online model simplifies traditionally complex focus group projects by easing accessibility, implementation timelines and reporting.
Typical objectives accomplished from Yeager North Online Focus Groups include:
> Understanding of unique opportunity areas for new products and services
> Customer direction to improve or enhance existing offerings
> Gathering of perceived likes and dislikes of a product, service or company
> Insight on how a company is perceived by their existing or potential customers or markets
> Market feedback on campaigns or programs before they are launched to ensure their success
> Baseline brand awareness or market share
The new service is comprehensive and includes the ability to gather qualified focus group participants, development of discussion scripts, Web-based management and facilitation of the event, as well as comprehensive reporting to deliver powerful market information in a compressed, cost-effective timeframe.
For more information about the new focus group offering or other marketing programs contact Yeager North Integrated Marketing at 1.888.243.9307 or visit the company website at http://www.yeagernorth.com.
