New Company Website

Company to Offer Outsourced Expertise as an Alternative to Full-Time Employee Costs

Yeager North Creative Marketing announced today the launch of their new Web site at yeagernorth.com. The company formed in December of last year when Renee Yeager, Jennifer North, David Barchas, and Mark Yeager merged their independent consultancies to form a marketing firm dedicated to the needs of high-tech companies.

“Most companies we work with have told us that their marketing team is one of the first areas to experience layoffs during these tough economic times. Those left in charge are going through 2009 project lists and budgets with incredible scrutiny to be sure they make the most of every dollar they invest,” said Renee Yeager, a Principal at Yeager North Creative Marketing. Renee and her three other partners founded Yeager North when they started to find that marketing talent was desperately needed, but layoffs within many organizations had brought mission critical marketing initiatives to a stand still. “In a large number of circumstances you can get more out of your marketing budget by utilizing outsourced marketing experts for specific projects, as compared to the loaded expenses associated with carrying extra full time staff. The companies that we work with are able to justify specific projects that can quantify a return on investment, but they are not willing to take on the risk and responsibility of full-time employees to make these projects a reality. We’re finding a very clear niche where we help fill in the marketing gaps for technology organizations.