<?xml version="1.0" encoding="utf-8"?>
<feed xmlns="http://www.w3.org/2005/Atom" xml:lang="en">

    <title type="text">Yeager North Creative Marketing Comments</title>
    <subtitle type="text">Yeager North Creative Marketing Comments:</subtitle>
    <link rel="alternate" type="text/html" href="http://yeagernorth.com" />
    <link rel="self" type="application/atom+xml" href="http://yeagernorth.com/feeds/atom/" />
    <updated>2010-07-20T19:30:01Z</updated>
    <rights>Copyright (c) 2010, Yeager North Creative Marketing</rights>
    <generator uri="http://expressionengine.com/" version="1.6.8">ExpressionEngine</generator>
    <id>tag:yeagernorth.com,2010:07:20</id>


    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Brian Hodgson</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2010:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2010-04-20T20:40:17Z</published>
      <updated>2010-04-20T20:40:17Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Good piece. Absolutely clear consistent definitions is a must. A few additional thoughts. Depending on the overall skills between sales and marketing you may make adjustments. For example, having budget, creating budget might be better suited to the skills of a sales person. Obviously clear pain, and time line are&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: For Quality Leads, Rethink Your Online Strategy &#45; By: Mark Ewans</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy" />
      <id>tag:yeagernorth.com,2009:news/for_quality_leads_rethink_your_online_strategy/7.44</id>
      <published>2009-12-31T20:01:49Z</published>
      <updated>2009-12-31T20:01:49Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="For Quality Leads, Rethink Your Online Strategy"
        scheme="http://yeagernorth.com/news"
        label="For Quality Leads, Rethink Your Online Strategy" />
      <content type="html"><![CDATA[
       Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future.
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel &#45; By: Renee Yeager</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/discussion_series_marketing_strategies_for_your_b2b_technology_channel" />
      <id>tag:yeagernorth.com,2009:news/discussion_series_marketing_strategies_for_your_b2b_technology_channel/7.52</id>
      <published>2009-09-26T00:16:21Z</published>
      <updated>2009-09-26T00:16:21Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel"
        scheme="http://yeagernorth.com/news"
        label="Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel" />
      <content type="html"><![CDATA[
       Thanks for the insight, Mark!
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel &#45; By: Mark Allen Roberts</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/discussion_series_marketing_strategies_for_your_b2b_technology_channel" />
      <id>tag:yeagernorth.com,2009:news/discussion_series_marketing_strategies_for_your_b2b_technology_channel/7.52</id>
      <published>2009-09-25T23:40:49Z</published>
      <updated>2009-09-25T23:40:49Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel"
        scheme="http://yeagernorth.com/news"
        label="Discussion Series&#45;&#45;Marketing Strategies for Your B2B Technology Channel" />
      <content type="html"><![CDATA[
       Good thought leadership, Without a clear understanding of roles, working with channel partners is more like “the dance of the crabs” each jockeying to rip the other’s claw off. Add a direct sales force and you often have a perfect storm.  Where most marketers blow it is creating&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Mark Allen Roberts</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-16T23:05:53Z</published>
      <updated>2009-09-16T23:05:53Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Great content! The real issue that causes silos between sales and marketing over &#8220;leads&#8221; is the definition of what is a lead in the first place. To tear down silos as I discuss in my blog post :Silos are Great for Shooting Missiles not for growing Market Leading Organizations, “Tear&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Will Brooks</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-08T19:39:11Z</published>
      <updated>2009-09-08T19:39:11Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Amen, Mark!
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Seth Yount</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-07T21:39:02Z</published>
      <updated>2009-09-07T21:39:02Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Good article!&amp;nbsp; Identifying the criteria that your lead possesses is extremely valuable when establishing an online marketing strategy as well.&amp;nbsp; Applying the criteria through your online advertising, landing pages and microsites can effectively pre&#45;quailify your leads prior to conversion.&amp;nbsp;  By fine&#45;tuning your campaigns to identify, attract and convert those&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: How Many Leads Are Enough? &#45; By: Brahm Saluja</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/how_many_leads_are_enough" />
      <id>tag:yeagernorth.com,2009:news/how_many_leads_are_enough/7.50</id>
      <published>2009-09-07T08:59:44Z</published>
      <updated>2009-09-07T08:59:44Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="How Many Leads Are Enough?"
        scheme="http://yeagernorth.com/news"
        label="How Many Leads Are Enough?" />
      <content type="html"><![CDATA[
       This is the common perception conflict between the marketing and sales. To bring them on same page would be quite useful.

Regards
Brahm
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Ashutosh Bijoor</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-06T03:00:24Z</published>
      <updated>2009-09-06T03:00:24Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Very well articulated points, Mark! A question &#45; how generic is the third criterion &#45; ie, having an impending event driving them to fix the problem?  Instead of an event, could there be some other factors that are forcing them to take a buying decision in a defined time&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: How Many Leads Are Enough? &#45; By: Ashutosh Bijoor</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/how_many_leads_are_enough" />
      <id>tag:yeagernorth.com,2009:news/how_many_leads_are_enough/7.50</id>
      <published>2009-09-06T02:33:25Z</published>
      <updated>2009-09-06T02:33:25Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="How Many Leads Are Enough?"
        scheme="http://yeagernorth.com/news"
        label="How Many Leads Are Enough?" />
      <content type="html"><![CDATA[
       Great to find your post, Mark! Just recently wrote (http://bit.ly/8T9wP) about the conflict between sales and marketing by using the evaporating cloud methodology of Theory of Constraints, and concluded that the way we measure performance of marketing and sales encourages locally optimal behaviour, and the way to break the&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Mark Yeager</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-04T19:13:00Z</published>
      <updated>2009-09-04T19:13:00Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Great point Corey.&amp;nbsp;  I agree that most lead qualifiers struggle when they are focused on outbound efforts.&amp;nbsp; First, let me say that I would recommend using qualifiers only for inbound responses, but, you hit on a point that is certainly a problem.&amp;nbsp; Traditionally, qualifiers have been entry&#45;level people.&amp;nbsp; I&#8217;ve&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Corey Frank</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:news/defining_leads_and_implementing_lead_scoring/7.51</id>
      <published>2009-09-04T00:16:09Z</published>
      <updated>2009-09-04T00:16:09Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Defining Leads and Implementing Lead Scoring"
        scheme="http://yeagernorth.com/news"
        label="Defining Leads and Implementing Lead Scoring" />
      <content type="html"><![CDATA[
       Great and helpful tips, Mark. The lead qualifier is an interesting option but I found that in today&#8217;s busier world, Decision Makers/Targets hesitated to spend time on a &#8220;survey call&#8221; from a lead gen/qualifier type. Often times a qualified prospect would sour on the organization simply because the qualifier was&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Yes! Marketing Can and Should Support the Sales Cycle &#45; By: Greg Donahue</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle" />
      <id>tag:yeagernorth.com,2009:news/yes_marketing_can_and_should_support_the_sales_cycle/7.45</id>
      <published>2009-07-07T18:18:05Z</published>
      <updated>2009-07-07T18:18:05Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Yes! Marketing Can and Should Support the Sales Cycle"
        scheme="http://yeagernorth.com/news"
        label="Yes! Marketing Can and Should Support the Sales Cycle" />
      <content type="html"><![CDATA[
       Renee, you hit a lot of issues straight on!&amp;nbsp; Marketing and sales need to &#8220;tear down the wall&#8221; and create a seamless process for the prospect. One additional item I would add is around metrics.&amp;nbsp; Only marketing should care about cost/lead, click&#45;thru rates, unique page views and other, marketing&#45;specific metrics.&amp;nbsp;&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Comments on: Raise Your Hand if you Have Alignment Issues &#45; By: Judy McIntire</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues" />
      <id>tag:yeagernorth.com,2009:news/raise_your_hand_if_you_have_alignment_issues/7.36</id>
      <published>2009-06-18T23:08:41Z</published>
      <updated>2009-06-18T23:08:41Z</updated>
      <author>
            <name>Mark Yeager</name>
                  </author>
      <category term="Raise Your Hand if you Have Alignment Issues"
        scheme="http://yeagernorth.com/news"
        label="Raise Your Hand if you Have Alignment Issues" />
      <content type="html"><![CDATA[
       Great study &#45; thanks for posting.
      ]]></content>
    </entry>


</feed>