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    <title>Yeager North Creative Marketing Comments</title>
    <link>http://yeagernorth.com</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>renee@yeagernorth.com</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-02-28T20:08:41+00:00</dc:date>
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    <item>
      <title>Comments on: Emotion as a Motivator &#45; By: Renee Yeager</title>
      <link>http://yeagernorth.com/news/emotion_as_a_motivator</link>
      <guid>http://yeagernorth.com/news/emotion_as_a_motivator#When:01:19:23Z</guid>
      <description><![CDATA[Agreed John.&amp;nbsp; It&#8217;s so important to consider all influence factors of decision making in B2B, yet not commonly done. Marketers can create a bigger and more meaningful impact from their marketing efforts if they leave a positive &#8216;emotional&#8217; impression on the buyer.

Thanks for your insight!]]></description>
      <dc:subject>Emotion as a Motivator</dc:subject>
      <dc:date>2011-04-23T01:19:23+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Emotion as a Motivator &#45; By: John Muehling</title>
      <link>http://yeagernorth.com/news/emotion_as_a_motivator</link>
      <guid>http://yeagernorth.com/news/emotion_as_a_motivator#When:23:23:11Z</guid>
      <description><![CDATA[I couldn&#8217;t agree more with you Renee! I would even go as far as saying that the emotion of fear drives more B2B decisions than any other. Fear factors like job security, potential damage to reputation, as a result of a poor decision and economic loss can be powerful in&#8230;]]></description>
      <dc:subject>Emotion as a Motivator</dc:subject>
      <dc:date>2011-04-22T23:23:11+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Be Fearless &#45; By: Debin Jack</title>
      <link>http://yeagernorth.com/news/be_fearless</link>
      <guid>http://yeagernorth.com/news/be_fearless#When:06:09:59Z</guid>
      <description><![CDATA[Hello guys!

Its sounds like great stuff and marketing level too and moreover,the online marketing will be hot and secure earning for the marketers and thanks for sharing your thoughts to us.]]></description>
      <dc:subject>Be Fearless</dc:subject>
      <dc:date>2011-02-14T06:09:59+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: How Many Leads are Enough? &#45; By: NetGirlJenn</title>
      <link>http://yeagernorth.com/news/how_many_leads_are_enough</link>
      <guid>http://yeagernorth.com/news/how_many_leads_are_enough#When:01:32:55Z</guid>
      <description><![CDATA[Being on both sides of the equation, I can definitely relate with the problems. It also makes me a better marketer. I think companies should implement a policy that requires all marketing departments to shadow a salesperson for at least a week. I bet that will get you some better&#8230;]]></description>
      <dc:subject>How Many Leads are Enough?</dc:subject>
      <dc:date>2010-12-15T01:32:55+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Brian Hodgson</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:20:40:17Z</guid>
      <description><![CDATA[Good piece. Absolutely clear consistent definitions is a must. A few additional thoughts. Depending on the overall skills between sales and marketing you may make adjustments. For example, having budget, creating budget might be better suited to the skills of a sales person. Obviously clear pain, and time line are&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2010-04-20T20:40:17+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: For Quality Leads, Rethink Your Online Strategy &#45; By: Mark Ewans</title>
      <link>http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy</link>
      <guid>http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy#When:20:01:49Z</guid>
      <description><![CDATA[Thanks for taking the time to post such a detailed and informative article. It has given me a lot of inspiration and I look forward to more like this in the future.]]></description>
      <dc:subject>For Quality Leads, Rethink Your Online Strategy</dc:subject>
      <dc:date>2009-12-31T20:01:49+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Avoid Channel Conflict with Mindful Segmentation &#45; By: Renee Yeager</title>
      <link>http://yeagernorth.com/news/avoid_channel_conflict_with_mindful_segmentation</link>
      <guid>http://yeagernorth.com/news/avoid_channel_conflict_with_mindful_segmentation#When:00:16:21Z</guid>
      <description><![CDATA[Thanks for the insight, Mark!]]></description>
      <dc:subject>Avoid Channel Conflict with Mindful Segmentation</dc:subject>
      <dc:date>2009-09-26T00:16:21+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Avoid Channel Conflict with Mindful Segmentation &#45; By: Mark Allen Roberts</title>
      <link>http://yeagernorth.com/news/avoid_channel_conflict_with_mindful_segmentation</link>
      <guid>http://yeagernorth.com/news/avoid_channel_conflict_with_mindful_segmentation#When:23:40:49Z</guid>
      <description><![CDATA[Good thought leadership, Without a clear understanding of roles, working with channel partners is more like “the dance of the crabs” each jockeying to rip the other’s claw off. Add a direct sales force and you often have a perfect storm.  Where most marketers blow it is creating&#8230;]]></description>
      <dc:subject>Avoid Channel Conflict with Mindful Segmentation</dc:subject>
      <dc:date>2009-09-25T23:40:49+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Mark Allen Roberts</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:23:05:53Z</guid>
      <description><![CDATA[Great content! The real issue that causes silos between sales and marketing over &#8220;leads&#8221; is the definition of what is a lead in the first place. To tear down silos as I discuss in my blog post :Silos are Great for Shooting Missiles not for growing Market Leading Organizations, “Tear&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-16T23:05:53+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Will Brooks</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:19:39:11Z</guid>
      <description><![CDATA[Amen, Mark!]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-08T19:39:11+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Seth Yount</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:21:39:02Z</guid>
      <description><![CDATA[Good article!&amp;nbsp; Identifying the criteria that your lead possesses is extremely valuable when establishing an online marketing strategy as well.&amp;nbsp; Applying the criteria through your online advertising, landing pages and microsites can effectively pre&#45;quailify your leads prior to conversion.&amp;nbsp;  By fine&#45;tuning your campaigns to identify, attract and convert those&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-07T21:39:02+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: How Many Leads are Enough? &#45; By: Brahm Saluja</title>
      <link>http://yeagernorth.com/news/how_many_leads_are_enough</link>
      <guid>http://yeagernorth.com/news/how_many_leads_are_enough#When:08:59:44Z</guid>
      <description><![CDATA[This is the common perception conflict between the marketing and sales. To bring them on same page would be quite useful.

Regards
Brahm]]></description>
      <dc:subject>How Many Leads are Enough?</dc:subject>
      <dc:date>2009-09-07T08:59:44+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Ashutosh Bijoor</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:03:00:24Z</guid>
      <description><![CDATA[Very well articulated points, Mark! A question &#45; how generic is the third criterion &#45; ie, having an impending event driving them to fix the problem?  Instead of an event, could there be some other factors that are forcing them to take a buying decision in a defined time&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-06T03:00:24+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: How Many Leads are Enough? &#45; By: Ashutosh Bijoor</title>
      <link>http://yeagernorth.com/news/how_many_leads_are_enough</link>
      <guid>http://yeagernorth.com/news/how_many_leads_are_enough#When:02:33:25Z</guid>
      <description><![CDATA[Great to find your post, Mark! Just recently wrote (http://bit.ly/8T9wP) about the conflict between sales and marketing by using the evaporating cloud methodology of Theory of Constraints, and concluded that the way we measure performance of marketing and sales encourages locally optimal behaviour, and the way to break the&#8230;]]></description>
      <dc:subject>How Many Leads are Enough?</dc:subject>
      <dc:date>2009-09-06T02:33:25+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Mark Yeager</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:19:13:00Z</guid>
      <description><![CDATA[Great point Corey.&amp;nbsp;  I agree that most lead qualifiers struggle when they are focused on outbound efforts.&amp;nbsp; First, let me say that I would recommend using qualifiers only for inbound responses, but, you hit on a point that is certainly a problem.&amp;nbsp; Traditionally, qualifiers have been entry&#45;level people.&amp;nbsp; I&#8217;ve&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-04T19:13:00+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Defining Leads and Implementing Lead Scoring &#45; By: Corey Frank</title>
      <link>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring</link>
      <guid>http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:00:16:09Z</guid>
      <description><![CDATA[Great and helpful tips, Mark. The lead qualifier is an interesting option but I found that in today&#8217;s busier world, Decision Makers/Targets hesitated to spend time on a &#8220;survey call&#8221; from a lead gen/qualifier type. Often times a qualified prospect would sour on the organization simply because the qualifier was&#8230;]]></description>
      <dc:subject>Defining Leads and Implementing Lead Scoring</dc:subject>
      <dc:date>2009-09-04T00:16:09+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Yes! Marketing Can and Should Support the Sales Cycle &#45; By: Greg Donahue</title>
      <link>http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle</link>
      <guid>http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle#When:18:18:05Z</guid>
      <description><![CDATA[Renee, you hit a lot of issues straight on!&amp;nbsp; Marketing and sales need to &#8220;tear down the wall&#8221; and create a seamless process for the prospect. One additional item I would add is around metrics.&amp;nbsp; Only marketing should care about cost/lead, click&#45;thru rates, unique page views and other, marketing&#45;specific metrics.&amp;nbsp;&#8230;]]></description>
      <dc:subject>Yes! Marketing Can and Should Support the Sales Cycle</dc:subject>
      <dc:date>2009-07-07T18:18:05+00:00</dc:date>
    </item>

    <item>
      <title>Comments on: Raise Your Hand If You Have Alignment Issues &#45; By: Judy McIntire</title>
      <link>http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues</link>
      <guid>http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues#When:23:08:41Z</guid>
      <description><![CDATA[Great study &#45; thanks for posting.]]></description>
      <dc:subject>Raise Your Hand If You Have Alignment Issues</dc:subject>
      <dc:date>2009-06-18T23:08:41+00:00</dc:date>
    </item>

    
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