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    <title type="text">News: Yeager North Creative Marketing</title>
    <subtitle type="text">Creative Marketing News</subtitle>
    <link rel="alternate" type="text/html" href="http://yeagernorth.com" />
    <link rel="self" type="application/atom+xml" href="http://yeagernorth.com/feeds/atom/" />
    <updated>2010-07-26T19:15:53Z</updated>
    <rights>Copyright (c) 2010, Yeager North Creative Marketing</rights>
    <generator uri="http://expressionengine.com/" version="1.6.8">ExpressionEngine</generator>
    <id>tag:yeagernorth.com,2010:07:20</id>


    <entry>
      <title>Creating Actionable Data that Ensures Lead Generation Success</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/creating_actionable_data_that_ensures_lead_generation_success" />
      <id>tag:yeagernorth.com,2010:yeagernorth.com/7.62</id>
      <published>2010-07-20T19:30:01Z</published>
      <updated>2010-07-20T20:10:02Z</updated>
      <author>
            <name>Mark Yeager</name>
            <email>mark@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>One of the biggest mistakes I&#8217;ve found in my work with marketers is a lack of tracking lead performance at every step of its life cycle. I&#8217;m not just talking about how many leads made it over to the sales team, I&#8217;m referring to all of the actions that happened&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Special, Limited Time Pricing to Develop White Papers, Success Stories and Case Studies</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/special_limited_time_pricing_to_develop_white_papers_success_stories" />
      <id>tag:yeagernorth.com,2010:yeagernorth.com/7.55</id>
      <published>2010-02-10T04:23:43Z</published>
      <updated>2010-03-22T01:13:44Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p><b>Did You Know&#8230;</b></p> <p>White papers are used as a resource for buying decisions more frequently than any other marketing literature. Compared to alternatives, buyers sought out white papers 58% of the time, surpassing product literature, websites and industry trade articles. </p> <p><b>Take Advantage of our Special Pricing Offer Before March&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Marketer Self Sabotage</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/marketer_self_sabotage" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.54</id>
      <published>2009-11-23T18:51:47Z</published>
      <updated>2009-11-25T00:36:48Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>Marketers work to deliver value to by intelligently going to market with a solution that meets a defined need and then implementing a campaign that will deliver optimal results at the lowest possible cost. The win? Create market awareness and uncover opportunities that will support sales efforts and positively impact&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>In a Channel Relationship, Who Owns Marketing?</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/in_a_channel_relationship_who_owns_marketing" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.53</id>
      <published>2009-11-16T19:30:44Z</published>
      <updated>2009-11-20T19:25:45Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>Companies with channel strategies often question how or if to handle marketing and demand generation efforts for their value-added resellers (VARs). It&#8217;s a good question. After all, if partners are reselling your product and are being paid on sales, shouldn&#8217;t they be responsible for generating their own leads?&nbsp; Not necessarily.</p>&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Discussion Series&#8212;Marketing Strategies for Your B2B Technology Channel</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/discussion_series_marketing_strategies_for_your_b2b_technology_channel" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.52</id>
      <published>2009-09-25T22:34:23Z</published>
      <updated>2009-11-14T00:45:24Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>We&#8217;ve been fortunate enough to work for companies on all sides of the b2b channel&#8212; technology provider, VAR and distributor. On any given day, when we ask our clients how their channel is performing, the most common response is &#8220;it needs some attention&#8221;&#8212;good for us, but concerning just the same.&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Defining Leads and Implementing Lead Scoring</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.51</id>
      <published>2009-09-03T20:57:07Z</published>
      <updated>2009-09-04T04:56:08Z</updated>
      <author>
            <name>Mark Yeager</name>
            <email>mark@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>Let&#8217;s talk about what a real lead is.&nbsp; This is the first step you need to take if you want to end the debate of <i><b><a href="http://yeagernorth.com/news/how_many_leads_are_enough/" title="&quot;how many leads are enough&quot;.">&#8220;how many leads are enough&#8221;.</a></b><i></i></i><del></del>&nbsp; If you ask every person in both Sales and Marketing to define a lead&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>How Many Leads Are Enough?</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/how_many_leads_are_enough" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.50</id>
      <published>2009-09-03T20:50:52Z</published>
      <updated>2010-07-26T19:15:53Z</updated>
      <author>
            <name>Mark Yeager</name>
            <email>mark@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>As a marketing professional, how many times have you heard someone from the sales group say this:&nbsp; &#8220;We could hit our quotas if we had enough leads.&#8221;<br /> &nbsp; <br /> Or conversely, as a sales executive, how many times have you heard some derivation of this statement from your&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Demand Generation Trends in the New Economy &#8211; Part 2</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_2" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.49</id>
      <published>2009-08-12T03:30:23Z</published>
      <updated>2009-08-12T03:44:24Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>A few weeks ago, I posted <i>Demand Generation Trends in the New Economy - Part 1</i> and shared some findings on a recent campaign we&#8217;ve been working on for a large technology company. You can read more about it <a href="http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_1/" title="LINK">here.</a>.</p> <p>Since discovering these &#8216;new economy&#8217; results, I&#8217;ve done&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Insight on Branding&#8230;From the Beach</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/insight_on_branding...from_the_beach" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.47</id>
      <published>2009-07-28T21:23:39Z</published>
      <updated>2009-07-29T00:24:40Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>I didn&#8217;t expect to get some insight on the importance of branding while on vacation last week, but there it was staring me in the face. I traveled with my extended family to a beautiful beach community on the east coast. One of the closest shopping areas to our rental&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>What is Market Diligence?</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/what_is_market_diligence" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.46</id>
      <published>2009-07-08T06:09:55Z</published>
      <updated>2009-07-08T04:21:56Z</updated>
      <author>
            <name>Mark Yeager</name>
            <email>mark@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>At Yeager North, we use the term &#8220;market diligence&#8221; to describe an activity that we consider vital to creating successful marketing campaigns. Simply put, market diligence is the process of verifying your marketing message with potential buyers before you create your campaigns to make sure it resonates and is meaningful&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Yes! Marketing Can and Should Support the Sales Cycle</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.45</id>
      <published>2009-07-06T23:42:15Z</published>
      <updated>2009-07-06T22:00:17Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>When marketing sees its role ending when a lead is handed to sales, there&#8217;s a problem. Traditionally, the corporate marketing department has defined its VALUE by the number of opportunities passed over the fence to sales, and has defined its SUCCESS by cost per lead. Let&#8217;s face it, what constitutes&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>For Quality Leads, Rethink Your Online Strategy</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.44</id>
      <published>2009-06-30T14:17:26Z</published>
      <updated>2009-06-30T17:07:27Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>As a B2B marketer, I&#8217;m a big believer in the importance of providing quality leads to your sales team and here&#8217;s why:</p> <p>1)&nbsp; Passing unqualified leads requires salespeople to spend time qualifying them, which takes them away from what they should be doing:&nbsp; selling. <br /> 2)&nbsp; Hand enough unqualified&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Demand Generation Trends in the New Economy &#8211; Part 1</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_1" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.37</id>
      <published>2009-06-23T21:41:54Z</published>
      <updated>2009-06-24T15:33:55Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>One area that we specialize in is demand generation programs.&nbsp; Everyone at our firm has done them for years using a variety of methods, and we&#8217;ve had lots of fun debate on the merits and flaws in each. Overall we&#8217;ve found that campaigns leveraging a mix of online and offline&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Raise Your Hand if you Have Alignment Issues</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.36</id>
      <published>2009-06-18T04:10:40Z</published>
      <updated>2009-06-25T23:14:42Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>Today I was doing some research and stumbled up on the Executive Summary for the Miller Heiman 2008 Best Practices Study <a href="http://tinyurl.com/mgal8t" title="Growth Strategies for Sales Leaders in Complex Selling Environments">Growth Strategies for Sales Leaders in Complex Selling Environments</a>.&nbsp; It&#8217;s good reading for anyone in marketing or sales, and&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Online Focus Group Service</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/yeager_north_launches_new_online_focus_group_offering" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.34</id>
      <published>2009-06-09T17:15:29Z</published>
      <updated>2009-06-25T23:16:30Z</updated>
      <author>
            <name>Renee Yeager</name>
            <email>renee@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p>Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don&#8217;t have the time or budget to conduct in-person focus groups. The new service provides the ability to capture critical market data via&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>New Company Website</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/news/yeager_north_launches_new_website" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/7.31</id>
      <published>2009-05-23T05:24:33Z</published>
      <updated>2009-06-18T03:34:34Z</updated>
      <author>
            <name>Mark Yeager</name>
            <email>mark@yeagernorth.com</email>
                  </author>
      <category term="News"
        scheme="http://yeagernorth.com/news"
        label="News" />
      <content type="html"><![CDATA[
        <p><a href="http://yeagernorth.com" class="inlinelink">Yeager North Creative Marketing</a> announced today the launch of their new Web site at yeagernorth.com. The company formed in December of last year when <a href="http://yeagernorth.com/company/renee_yeager_programs_and_communications/" class="inlinelink">Renee Yeager</a>, <a href="http://yeagernorth.com/company/jennifer_north_creative_direction_and_design/" class="inlinelink">Jennifer North</a>, <a href="http://yeagernorth.com/company/david_barchas_technology_architect/" class="inlinelink">David Barchas</a>, and <a href="http://yeagernorth.com/company/mark_yeager_market_insight_and_validation/" class="inlinelink">Mark Yeager</a> merged their independent consultancies to form a <a href="http://yeagernorth.com" class="inlinelink">marketing firm</a> dedicated to the needs of high-tech companies.</p> <p>&#147;Most&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Oracle Applications Partner Marketing Kit</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/oracle_applications_partner_marketing_kit" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.11</id>
      <published>2009-05-22T07:18:23Z</published>
      <updated>2009-11-18T03:40:24Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Oracle partnered with Avnet Technology Solutions to create a channel to market for their ERP solutions, including JD Edwards EnterpriseOne and e-Business Suite. We worked with Avnet to create this Partner Marketing Kit to support new channel partners and give them resources to begin promoting Oracle Applications to their clients&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>TSYS Essentials Corporate Magazine</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/tsys_essentials_corporate_magazine" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.12</id>
      <published>2009-05-22T07:16:17Z</published>
      <updated>2009-05-22T05:16:18Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>TSYS Acquiring Solutions delivers comprehensive services and technical applications that securely process billions of credit and debit transactions every year. The company magazine, <em>Essentials</em>, is published twice annually and used by the salesforce to describe new services and industry trends to customers and prospective accounts. The magazine also promotes<br />&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Syntellect Corporate Branding and Collateral</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/syntellect_corporate_branding_and_collateral" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.10</id>
      <published>2009-05-22T07:15:34Z</published>
      <updated>2009-05-22T05:15:35Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Syntellect is a premier provider of enterprise-class contact center solutions for the utilities, financial services, government, high-technology, help desk, consumer products and healthcare industries. </p> <p>We were hired to help Syntellect update their corporate brand and create a number of accompanying pieces, including a corporate brochure, product sell sheet, case&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Valley Metro Web Site</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/valley_metro_web_site" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.8</id>
      <published>2009-05-22T07:14:43Z</published>
      <updated>2009-05-22T05:14:44Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Phoenix Valley Metro provides transportation solutions to greater Maricopa county, including commuter bus service, dial-a-ride, vanpool<br /> service, online carpool matching<br /> system and METRO light rail.&nbsp; </p> <p>We were hired to help Valley Metro create a Web strategy and site design that would support their evolving needs, while presenting&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Avnet HP Partner Summit</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/avnet_hp_partner_summit" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.7</id>
      <published>2009-05-22T07:14:19Z</published>
      <updated>2009-05-22T05:14:20Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Avnet Technology Solutions is a leading distributor of IT solutions in more than 30 countries and an operating group of Avnet, Inc. (NYSE:AVT), representing US $7.6 billion in sales annually. The Hewlett-Packard business unit hosts the HP Partner Summit each year&#8212;inviting Avnet HP partners to a multi-day event, complete with&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>NetApp MS Exchange Integrated Campaign</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/netapp_ms_exchange_integrated_campaign" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.9</id>
      <published>2009-05-22T07:14:09Z</published>
      <updated>2009-05-22T05:15:10Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>NetApp is a world-leading provider of innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. </p> <p>We were hired to create an executive appointment setting program for Network Appliance partners. Centered around a golf theme, our messaging led with <em>Don&#8217;t Settle for Par</em> and&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Oracle 10g Integrated Campaign</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/oracle_10g_integrated_campaign" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.6</id>
      <published>2009-05-22T07:13:56Z</published>
      <updated>2009-05-22T05:13:57Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Oracle 10g was the first infrastructure software designed for enterprise grid computing. The solution helped companies reduce costs through<br /> server consolidation, improved productivity and a pay-as-you-grow scalability model.&nbsp; </p> <p>We were hired to create an executive appointment setting campaign to help Oracle partners promote 10g to their top prospects&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Wealth with a Purpose Corporate Branding</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/wealth_with_a_purpose_corporate_branding" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.4</id>
      <published>2009-05-22T07:12:30Z</published>
      <updated>2009-05-22T05:12:31Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Wealth with a Purpose was a corporate spin-off initiated by a Scottsdale, Arizona investment firm that wanted to provide their high-profile clientele with tax-beneficial, charitable giving options. Among the services the company provided were principal-centered investment programs aligned with a variety of local and national social initiatives, along with secure&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Element Corporate Branding and Collateral</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/element_corporate_branding_and_collateral" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.5</id>
      <published>2009-05-22T07:12:00Z</published>
      <updated>2009-05-22T05:13:01Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Element Payment Services provides secure, reliable and innovative payment processing solutions directly to merchants, through partnerships with leading business management software providers. With an estimated $4 billion in annual transaction volume, Element&#8217;s PCI DSS compliant platform supports credit, debit, check conversion and guarantee, and ACH processing solutions.&nbsp; </p> <p>Element hired&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>NetApp Storage Integrated Campaign</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/netapp_storage_integrated_campaign" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.3</id>
      <published>2009-05-22T07:11:45Z</published>
      <updated>2009-05-22T05:11:46Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>NetApp is a world-leading provider of innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency. </p> <p>We were hired to create a program for Network Appliance partners to promote their compliance integrated storage solution. This executive appointment setting campaign was themed around the latest&#8230;
      ]]></content>
    </entry>

    <entry>
      <title>Oracle Applications Integrated Campaign</title>
      <link rel="alternate" type="text/html" href="http://yeagernorth.com/portfolio/oracle_applications_integrated_campaign" />
      <id>tag:yeagernorth.com,2009:yeagernorth.com/3.2</id>
      <published>2009-05-22T07:09:00Z</published>
      <updated>2009-05-22T05:11:01Z</updated>
      <author>
            <name>David Barchas</name>
            <email>dave@barchas.com</email>
                  </author>
      <category term="Portfolio"
        scheme="http://yeagernorth.com/portfolio"
        label="Portfolio" />
      <content type="html"><![CDATA[
       <p>Although Oracle is primarily known for it&#8217;s industry-leading database solutions, the company also offers a series of applications&#8212;including their own developed solutions, as well as those gained by acquisition. Among these applications are their enterprise-resource planning (ERP) solutions; Oracle e-Business Suite and JD Edwards EnterpriseOne.&nbsp; </p> <p>To support their new&#8230;
      ]]></content>
    </entry>


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