While… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.70 2010-11-17T04:53:18Z 2011-04-06T14:59:20Z Renee Yeager renee@yeagernorth.com Yeager North Integrated Marketing today announced the launch of a new service designed to help organizations create sales tools that speak to the specific needs of everyone involved in their buying cycle. Branded as “Synchronized Sales Tools”, the service provides clear insight into the real conversation that organizations have when… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.66 2010-10-15T16:41:02Z 2011-04-06T17:23:03Z Renee Yeager renee@yeagernorth.com We are excited to announce that t-shirts featuring Jenny’s winning design for the Ignite Phoenix T-Shirt Contest are now on sale. The design was chosen among numerous submissions and worn by all staff and volunteers at Ignite Phoenix 7 on June 11, 2010.

The shirt design includes elements of the… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.65 2010-10-12T04:33:45Z 2011-04-06T13:06:46Z Renee Yeager renee@yeagernorth.com Recovery is slow. Jobs are lost daily. Budgets continue to be scrutinized and cut. When surrounded by the unknown, human nature moves us to operate from a place of fear. This is true both personally and professionally.

What happens when marketing is managed by fear?

> We lose focus
… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.63 2010-08-04T00:12:36Z 2011-04-05T20:22:37Z Renee Yeager renee@yeagernorth.com I started watching the show Mad Men this season. With all of its critical acclaim and the fact that I’m a marketing professional, I felt the need to check it out. I did and it’s a great show. From a business perspective, I love that they repeatedly talk about doing… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.62 2010-07-20T19:30:21Z 2011-04-06T13:10:22Z Mark Yeager mark@yeagernorth.com One of the biggest mistakes I’ve found in my work with marketers is a lack of tracking lead performance at every step of its life cycle. I’m not just talking about how many leads made it over to the sales team, I’m referring to all of the actions that happened… ]]> tag:yeagernorth.com,2010:yeagernorth.com/7.55 2010-02-10T04:23:02Z 2011-04-06T15:01:03Z Renee Yeager renee@yeagernorth.com Did You Know…

White papers are used as a resource for buying decisions more frequently than any other marketing literature. Compared to alternatives, buyers sought out white papers 58% of the time, surpassing product literature, websites and industry trade articles.

Take Advantage of our Special Pricing Offer Before March… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.54 2009-11-23T18:51:29Z 2011-04-06T13:19:30Z Renee Yeager renee@yeagernorth.com Marketers work to deliver value to by intelligently going to market with a solution that meets a defined need and then implementing a campaign that will deliver optimal results at the lowest possible cost. The win? Create market awareness and uncover opportunities that will support sales efforts and positively impact… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.53 2009-11-16T19:30:52Z 2011-04-06T13:03:53Z Renee Yeager renee@yeagernorth.com Companies with channel strategies often question how or if to handle marketing and demand generation efforts for their value-added resellers (VARs). It’s a good question. After all, if partners are reselling your product and are being paid on sales, shouldn’t they be responsible for generating their own leads? Not necessarily.

… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.52 2009-09-25T22:34:39Z 2011-05-12T02:21:40Z Renee Yeager renee@yeagernorth.com We’ve been fortunate enough to work for companies on all sides of the b2b channel—technology provider, VAR and distributor. On any given day, when we ask our clients how their channel is performing, the most common response is “it needs some attention”—good for us, but concerning just the same. When… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.50 2009-09-04T20:50:06Z 2011-04-06T18:02:07Z Mark Yeager mark@yeagernorth.com As a marketing professional, how many times have you heard someone from the sales group say this: “We could hit our quotas if we had enough leads.”
 
Or conversely, as a sales executive, how many times have you heard some derivation of this statement from your… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.51 2009-09-03T20:57:25Z 2011-04-06T15:06:26Z Mark Yeager mark@yeagernorth.com Let’s talk about what a real lead is. This is the first step you need to take if you want to end the debate of “how many leads are enough”. If you ask every person in both Sales and Marketing to define a lead… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.49 2009-08-12T03:30:09Z 2011-04-06T14:28:10Z Renee Yeager renee@yeagernorth.com A few weeks ago, I posted Demand Generation Trends in the New Economy - Part 1 and shared some findings on a recent campaign we’ve been working on for a large technology company. You can read more about it here..

Since discovering these ‘new economy’ results, I’ve done… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.47 2009-07-28T21:23:07Z 2011-04-06T14:33:08Z Renee Yeager renee@yeagernorth.com I didn’t expect to get some insight on the importance of branding while on vacation last week, but there it was staring me in the face. I traveled with my extended family to a beautiful beach community on the east coast. One of the closest shopping areas to our rental… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.46 2009-07-08T06:09:37Z 2011-04-06T14:35:38Z Mark Yeager mark@yeagernorth.com At Yeager North, we use the term “market diligence” to describe an activity that we consider vital to creating successful marketing campaigns. Simply put, market diligence is the process of verifying your marketing message with potential buyers before you create your campaigns to make sure it resonates and is meaningful… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.45 2009-07-06T23:42:48Z 2011-04-06T14:41:49Z Renee Yeager renee@yeagernorth.com When marketing sees its role ending when a lead is handed to sales, there’s a problem. Traditionally, the corporate marketing department has defined its VALUE by the number of opportunities passed over the fence to sales, and has defined its SUCCESS by cost per lead. Let’s face it, what constitutes… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.44 2009-06-30T14:17:27Z 2011-04-06T14:46:28Z Renee Yeager renee@yeagernorth.com As a B2B marketer, I’m a big believer in the importance of providing quality leads to your sales team and here’s why:

1. Passing unqualified leads requires salespeople to spend time qualifying them, which takes them away from what they should be doing: selling.
2. Hand… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.37 2009-06-23T21:41:45Z 2011-04-06T14:50:46Z Renee Yeager renee@yeagernorth.com One area that we specialize in is demand generation programs. Everyone at our firm has done them for years using a variety of methods, and we’ve had lots of fun debate on the merits and flaws in each. Overall we’ve found that campaigns leveraging a mix of online and offline… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.36 2009-06-18T04:10:01Z 2011-04-06T14:53:02Z Renee Yeager renee@yeagernorth.com Today I was doing some research and stumbled up on the Executive Summary for the Miller Heiman 2008 Best Practices Study Growth Strategies for Sales Leaders in Complex Selling Environments. It’s good reading for anyone in marketing or sales, and… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.34 2009-06-09T17:15:08Z 2011-04-06T14:57:09Z Renee Yeager renee@yeagernorth.com Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don’t have the time or budget to conduct in-person focus groups. The new service provides the ability to capture critical market data via… ]]> tag:yeagernorth.com,2009:yeagernorth.com/7.31 2009-05-23T05:24:33Z 2009-06-18T03:34:34Z Mark Yeager mark@yeagernorth.com Yeager North Creative Marketing announced today the launch of their new Web site at yeagernorth.com. The company formed in December of last year when Renee Yeager, Jennifer North, David Barchas, and Mark Yeager merged their independent consultancies to form a marketing firm dedicated to the needs of high-tech companies.