News: Yeager North Creative Marketing http://yeagernorth.com Creative Marketing News en mark@yeagernorth.com Copyright 2010 2010-07-20T19:30:01+00:00 Creating Actionable Data that Ensures Lead Generation Success http://yeagernorth.com/news/creating_actionable_data_that_ensures_lead_generation_success http://yeagernorth.com/news/creating_actionable_data_that_ensures_lead_generation_success#When:19:30:01Z One of the biggest mistakes I’ve found in my work with marketers is a lack of tracking lead performance at every step of its life cycle. I’m not just talking about how many leads made it over to the sales team, I’m referring to all of the actions that happened…]]> News 2010-07-20T20:10:02+00:00 Special, Limited Time Pricing to Develop White Papers, Success Stories and Case Studies http://yeagernorth.com/news/special_limited_time_pricing_to_develop_white_papers_success_stories http://yeagernorth.com/news/special_limited_time_pricing_to_develop_white_papers_success_stories#When:04:23:43Z Did You Know…

White papers are used as a resource for buying decisions more frequently than any other marketing literature. Compared to alternatives, buyers sought out white papers 58% of the time, surpassing product literature, websites and industry trade articles.

Take Advantage of our Special Pricing Offer Before March…]]> News 2010-03-22T01:13:44+00:00 Marketer Self Sabotage http://yeagernorth.com/news/marketer_self_sabotage http://yeagernorth.com/news/marketer_self_sabotage#When:18:51:47Z Marketers work to deliver value to by intelligently going to market with a solution that meets a defined need and then implementing a campaign that will deliver optimal results at the lowest possible cost. The win? Create market awareness and uncover opportunities that will support sales efforts and positively impact…]]> News 2009-11-25T00:36:48+00:00 In a Channel Relationship, Who Owns Marketing? http://yeagernorth.com/news/in_a_channel_relationship_who_owns_marketing http://yeagernorth.com/news/in_a_channel_relationship_who_owns_marketing#When:19:30:44Z Companies with channel strategies often question how or if to handle marketing and demand generation efforts for their value-added resellers (VARs). It’s a good question. After all, if partners are reselling your product and are being paid on sales, shouldn’t they be responsible for generating their own leads?  Not necessarily.

…]]> News 2009-11-20T19:25:45+00:00 Discussion Series—Marketing Strategies for Your B2B Technology Channel http://yeagernorth.com/news/discussion_series_marketing_strategies_for_your_b2b_technology_channel http://yeagernorth.com/news/discussion_series_marketing_strategies_for_your_b2b_technology_channel#When:22:34:23Z We’ve been fortunate enough to work for companies on all sides of the b2b channel— technology provider, VAR and distributor. On any given day, when we ask our clients how their channel is performing, the most common response is “it needs some attention”—good for us, but concerning just the same.…]]> News 2009-11-14T00:45:24+00:00 Defining Leads and Implementing Lead Scoring http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring http://yeagernorth.com/news/defining_leads_and_implementing_lead_scoring#When:20:57:07Z Let’s talk about what a real lead is.  This is the first step you need to take if you want to end the debate of “how many leads are enough”.  If you ask every person in both Sales and Marketing to define a lead…]]> News 2009-09-04T04:56:08+00:00 How Many Leads Are Enough? http://yeagernorth.com/news/how_many_leads_are_enough http://yeagernorth.com/news/how_many_leads_are_enough#When:20:50:52Z As a marketing professional, how many times have you heard someone from the sales group say this:  “We could hit our quotas if we had enough leads.”
 
Or conversely, as a sales executive, how many times have you heard some derivation of this statement from your…]]> News 2010-07-26T19:15:53+00:00 Demand Generation Trends in the New Economy – Part 2 http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_2 http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_2#When:03:30:23Z A few weeks ago, I posted Demand Generation Trends in the New Economy - Part 1 and shared some findings on a recent campaign we’ve been working on for a large technology company. You can read more about it here..

Since discovering these ‘new economy’ results, I’ve done…]]> News 2009-08-12T03:44:24+00:00 Insight on Branding…From the Beach http://yeagernorth.com/news/insight_on_branding...from_the_beach http://yeagernorth.com/news/insight_on_branding...from_the_beach#When:21:23:39Z I didn’t expect to get some insight on the importance of branding while on vacation last week, but there it was staring me in the face. I traveled with my extended family to a beautiful beach community on the east coast. One of the closest shopping areas to our rental…]]> News 2009-07-29T00:24:40+00:00 What is Market Diligence? http://yeagernorth.com/news/what_is_market_diligence http://yeagernorth.com/news/what_is_market_diligence#When:06:09:55Z At Yeager North, we use the term “market diligence” to describe an activity that we consider vital to creating successful marketing campaigns. Simply put, market diligence is the process of verifying your marketing message with potential buyers before you create your campaigns to make sure it resonates and is meaningful…]]> News 2009-07-08T04:21:56+00:00 Yes! Marketing Can and Should Support the Sales Cycle http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle http://yeagernorth.com/news/yes_marketing_can_and_should_support_the_sales_cycle#When:23:42:15Z When marketing sees its role ending when a lead is handed to sales, there’s a problem. Traditionally, the corporate marketing department has defined its VALUE by the number of opportunities passed over the fence to sales, and has defined its SUCCESS by cost per lead. Let’s face it, what constitutes…]]> News 2009-07-06T22:00:17+00:00 For Quality Leads, Rethink Your Online Strategy http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy http://yeagernorth.com/news/for_quality_leads_rethink_your_online_strategy#When:14:17:26Z As a B2B marketer, I’m a big believer in the importance of providing quality leads to your sales team and here’s why:

1)  Passing unqualified leads requires salespeople to spend time qualifying them, which takes them away from what they should be doing:  selling.
2)  Hand enough unqualified…]]> News 2009-06-30T17:07:27+00:00 Demand Generation Trends in the New Economy – Part 1 http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_1 http://yeagernorth.com/news/demand_generation_trends_in_the_new_economy_part_1#When:21:41:54Z One area that we specialize in is demand generation programs.  Everyone at our firm has done them for years using a variety of methods, and we’ve had lots of fun debate on the merits and flaws in each. Overall we’ve found that campaigns leveraging a mix of online and offline…]]> News 2009-06-24T15:33:55+00:00 Raise Your Hand if you Have Alignment Issues http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues http://yeagernorth.com/news/raise_your_hand_if_you_have_alignment_issues#When:04:10:40Z Today I was doing some research and stumbled up on the Executive Summary for the Miller Heiman 2008 Best Practices Study Growth Strategies for Sales Leaders in Complex Selling Environments.  It’s good reading for anyone in marketing or sales, and…]]> News 2009-06-25T23:14:42+00:00 Online Focus Group Service http://yeagernorth.com/news/yeager_north_launches_new_online_focus_group_offering http://yeagernorth.com/news/yeager_north_launches_new_online_focus_group_offering#When:17:15:29Z Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don’t have the time or budget to conduct in-person focus groups. The new service provides the ability to capture critical market data via…]]> News 2009-06-25T23:16:30+00:00 New Company Website http://yeagernorth.com/news/yeager_north_launches_new_website http://yeagernorth.com/news/yeager_north_launches_new_website#When:05:24:33Z Yeager North Creative Marketing announced today the launch of their new Web site at yeagernorth.com. The company formed in December of last year when Renee Yeager, Jennifer North, David Barchas, and Mark Yeager merged their independent consultancies to form a marketing firm dedicated to the needs of high-tech companies.

“Most…]]> News 2009-06-18T03:34:34+00:00 Oracle Applications Partner Marketing Kit http://yeagernorth.com/portfolio/oracle_applications_partner_marketing_kit http://yeagernorth.com/portfolio/oracle_applications_partner_marketing_kit#When:07:18:23Z Oracle partnered with Avnet Technology Solutions to create a channel to market for their ERP solutions, including JD Edwards EnterpriseOne and e-Business Suite. We worked with Avnet to create this Partner Marketing Kit to support new channel partners and give them resources to begin promoting Oracle Applications to their clients…]]> Portfolio 2009-11-18T03:40:24+00:00 TSYS Essentials Corporate Magazine http://yeagernorth.com/portfolio/tsys_essentials_corporate_magazine http://yeagernorth.com/portfolio/tsys_essentials_corporate_magazine#When:07:16:17Z TSYS Acquiring Solutions delivers comprehensive services and technical applications that securely process billions of credit and debit transactions every year. The company magazine, Essentials, is published twice annually and used by the salesforce to describe new services and industry trends to customers and prospective accounts. The magazine also promotes
…]]> Portfolio 2009-05-22T05:16:18+00:00 Syntellect Corporate Branding and Collateral http://yeagernorth.com/portfolio/syntellect_corporate_branding_and_collateral http://yeagernorth.com/portfolio/syntellect_corporate_branding_and_collateral#When:07:15:34Z Syntellect is a premier provider of enterprise-class contact center solutions for the utilities, financial services, government, high-technology, help desk, consumer products and healthcare industries.

We were hired to help Syntellect update their corporate brand and create a number of accompanying pieces, including a corporate brochure, product sell sheet, case…]]> Portfolio 2009-05-22T05:15:35+00:00 Valley Metro Web Site http://yeagernorth.com/portfolio/valley_metro_web_site http://yeagernorth.com/portfolio/valley_metro_web_site#When:07:14:43Z Phoenix Valley Metro provides transportation solutions to greater Maricopa county, including commuter bus service, dial-a-ride, vanpool
service, online carpool matching
system and METRO light rail. 

We were hired to help Valley Metro create a Web strategy and site design that would support their evolving needs, while presenting…]]> Portfolio 2009-05-22T05:14:44+00:00 Avnet HP Partner Summit http://yeagernorth.com/portfolio/avnet_hp_partner_summit http://yeagernorth.com/portfolio/avnet_hp_partner_summit#When:07:14:19Z Avnet Technology Solutions is a leading distributor of IT solutions in more than 30 countries and an operating group of Avnet, Inc. (NYSE:AVT), representing US $7.6 billion in sales annually. The Hewlett-Packard business unit hosts the HP Partner Summit each year—inviting Avnet HP partners to a multi-day event, complete with…]]> Portfolio 2009-05-22T05:14:20+00:00 NetApp MS Exchange Integrated Campaign http://yeagernorth.com/portfolio/netapp_ms_exchange_integrated_campaign http://yeagernorth.com/portfolio/netapp_ms_exchange_integrated_campaign#When:07:14:09Z NetApp is a world-leading provider of innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency.

We were hired to create an executive appointment setting program for Network Appliance partners. Centered around a golf theme, our messaging led with Don’t Settle for Par and…]]> Portfolio 2009-05-22T05:15:10+00:00 Oracle 10g Integrated Campaign http://yeagernorth.com/portfolio/oracle_10g_integrated_campaign http://yeagernorth.com/portfolio/oracle_10g_integrated_campaign#When:07:13:56Z Oracle 10g was the first infrastructure software designed for enterprise grid computing. The solution helped companies reduce costs through
server consolidation, improved productivity and a pay-as-you-grow scalability model. 

We were hired to create an executive appointment setting campaign to help Oracle partners promote 10g to their top prospects…]]> Portfolio 2009-05-22T05:13:57+00:00 Wealth with a Purpose Corporate Branding http://yeagernorth.com/portfolio/wealth_with_a_purpose_corporate_branding http://yeagernorth.com/portfolio/wealth_with_a_purpose_corporate_branding#When:07:12:30Z Wealth with a Purpose was a corporate spin-off initiated by a Scottsdale, Arizona investment firm that wanted to provide their high-profile clientele with tax-beneficial, charitable giving options. Among the services the company provided were principal-centered investment programs aligned with a variety of local and national social initiatives, along with secure…]]> Portfolio 2009-05-22T05:12:31+00:00 Element Corporate Branding and Collateral http://yeagernorth.com/portfolio/element_corporate_branding_and_collateral http://yeagernorth.com/portfolio/element_corporate_branding_and_collateral#When:07:12:00Z Element Payment Services provides secure, reliable and innovative payment processing solutions directly to merchants, through partnerships with leading business management software providers. With an estimated $4 billion in annual transaction volume, Element’s PCI DSS compliant platform supports credit, debit, check conversion and guarantee, and ACH processing solutions. 

Element hired…]]> Portfolio 2009-05-22T05:13:01+00:00 NetApp Storage Integrated Campaign http://yeagernorth.com/portfolio/netapp_storage_integrated_campaign http://yeagernorth.com/portfolio/netapp_storage_integrated_campaign#When:07:11:45Z NetApp is a world-leading provider of innovative storage and data management solutions that accelerate business breakthroughs and deliver outstanding cost efficiency.

We were hired to create a program for Network Appliance partners to promote their compliance integrated storage solution. This executive appointment setting campaign was themed around the latest…]]> Portfolio 2009-05-22T05:11:46+00:00 Oracle Applications Integrated Campaign http://yeagernorth.com/portfolio/oracle_applications_integrated_campaign http://yeagernorth.com/portfolio/oracle_applications_integrated_campaign#When:07:09:00Z Although Oracle is primarily known for it’s industry-leading database solutions, the company also offers a series of applications—including their own developed solutions, as well as those gained by acquisition. Among these applications are their enterprise-resource planning (ERP) solutions; Oracle e-Business Suite and JD Edwards EnterpriseOne. 

To support their new…]]> Portfolio 2009-05-22T05:11:01+00:00