Service Helps Companies Better Understand their Buyers in the Speed of Internet Time

Phoenix, AZ June 9, 2009

Yeager North today announced the unveiling of a new service offering for companies that need to better understand their customers, prospects and position in the market, but don’t have the time or budget to conduct in-person focus groups. The new service provides the ability to capture critical market data via virtual focus groups using a turnkey and efficient approach.

As marketing budgets come under increased scrutiny, capturing market data is often viewed as extraneous. Savvy marketers know, however, that understanding who your real buyers are and what they want from your product or service actually reduces your overall marketing budget by eliminating time and money spent on ineffective initiatives that are doomed from the start. By leveraging Yeager North’s online focus group capability, companies are able to mitigate their risk and make informed decisions about their marketing investments, based on real target buyer feedback, to ensure marketing efforts are executed quickly and effectively. Our online model simplifies traditionally complex focus group projects by easing accessibility, implementation timelines and reporting.

Typical objectives accomplished from Yeager North Online Focus Groups include:

• Understanding of unique opportunity areas for new products and services
• Customer direction to improve or enhance existing offerings
• Gathering of perceived likes and dislikes of a product, service or company
• Insight on how a company is perceived by their existing or potential customers or markets
• Market feedback on campaigns or programs before they are launched to ensure their success
• Baseline brand awareness or market share

The new service is comprehensive and includes the ability to gather qualified focus group participants, development of discussion scripts, Web-based management and facilitation of the event, as well as comprehensive reporting to deliver powerful market information in a compressed, cost-effective timeframe. 

For more information about the new focus group offering or other marketing programs contact Yeager North Creative Marketing at 1.888.243.9307 or visit the Company Website at http://www.yeagernorth.com. 

About Yeager North Creative Marketing

With offices in Phoenix and Scottsdale, Arizona, Yeager North Creative Marketing provides expert technology marketing services that are holistic in nature—encompassing strategy, development, tactical implementation, and reporting. For nearly 20 years, the principals of the company have developed and implemented successful marketing programs for industry-leading technology companies and their channel partners. By leveraging practical, goal-oriented methods—coupled with tried and tested marketing strategies, award-winning creative implementation, and superior technology capabilities—Yeager North deliver real results that are measurable and directly impact your bottom line. Whether it's guidance on strategy, validating marketing messages to clients and prospects, nurturing prospects through the sales cycle, or upgrading sales tools to best showcase a company's value, Yeager North can meet the need. More information can be found on the Company's Web site at www.yeagernorth.com.

For PR inquiries, contact:
Renee Yeager
Principal, Programs and Communications
Yeager North Creative Marketing
888.243.9307 x2
renee@yeagernorth.com