Avnet Technology Solutions is a leading distributor of IT solutions in more than 30 countries and an operating group of Avnet, Inc. (NYSE:AVT), representing US $7.6 billion in sales annually. The Hewlett-Packard business unit hosts the HP Partner Summit each year—inviting Avnet HP partners to a multi-day event, complete with featured speakers, training sessions and special events.

We were hired to create a theme for the HP Partner Summit titled Acceleration, including logo, messaging, color palette, imagery options and design elements. We developed three ideas leveraging the concept of ‘accelerating business success’ and of the options we presented, they selected the outdoor sports concept. We used bright and exciting outdoor sports imagery—including skiing, hiking, cycling and mountain climbing—coupled with navigation oriented photos. For design elements, we focused on movement and used arrows and elongated boxes. The color palette was fresh and earthy. Deliverables included a program guide, event signage, a series of HTML emails and web banners. The theme was incredibly well received by the audience—an unexpected surprise at a high-tech event.

Deliverables:

• Concepts
• Key Messaging
• Program Branding
• Event Signage
• HTML Email Series
• Web Banners
• Program Guide