EdgePoint learning is an innovative eLearning company that is growing by leaps and bounds. We were hired to help them elevate their brand to appeal more to the large brands and global clients they serve. Building from their core values such as flexible, highly directed and seamless customer service, we created a sophisticated ‘e’ mark that plays off of their name as well as their service offering. To support the mark, we developed a modern, professional color palette and imagery library that would convey what EdgePoint is all about.

The new identity was used to develop a new corporate brochure, coordinating pocket folder and corporate website. The website was built leveraging a content management system, enabling EdgePoint to easily make content updates and additions on their own, as desired.

Deliverables:

• Corporate Logo
• Color Palette
• Image Library
• Brochure
• Website
• Pocket Folder