An unwavering commitment.
To deliver the best results.
eEye Digital Security
eEye Digital Security spent 2010 focused on revamping their business. After a few years of leveled-off growth, the company brought in a new CEO and rehired the company’s founder to energize the brand and product offerings. We were hired to help them uplevel their identity, incorporate it into their existing website, and create new documents in a template form that their internal marketing team use going forward.
We built from the best of what eEye had already developed. The logo remained unchanged, and instead we expanded their corporate color palette; built an image library full of modern, abstract imagery that symbolize their core values and market differentiators; and gave their collateral a sleek, high-tech feel. Each new collateral piece we created was done in a template format with style sheets, enabling their in-house marketing team to handle updates easily and even create their own pieces on the fly. We also reworked their existing web brand guildelines, to incorporate print, including logo treatment, typefaces, image library and detailed instructions on how to use the templates.