Oracle partnered with Avnet Technology Solutions to create a channel to market for their ERP solutions, including JD Edwards EnterpriseOne and e-Business Suite. We worked with Avnet to create this Partner Marketing Kit to support new channel partners and give them resources to begin promoting Oracle Applications to their clients and prospects.

The interactive CD-ROM was developed in Flash, and included educational materials and sales resources on the solutions, as well as marketing materials. Educational documentation included whitepapers, analyst reports, and links to external resources. We also included sales support tools such as customer references, brochures and Webcasts. To make it easier for them to promote their new capabilities, we included a press release template, HTML email template, direct mail piece and a series of advertisements. All of these programs included implementation support at the partner’s request. Partners were also able to leverage an appointment setting telemarketing campaign that we managed. If they preferred to do their own calls, we included call guides to use as a reference. 

Deliverables:

• Program Branding
• Key Messaging
• Flash CD Interface
• Standardized Press Release
• Three (3) Ad Concepts
• Three (3) Direct Mail Pieces
• Call Guide
• Content Downloads and Links