Avnet Technology Solutions, a multi-billion solutions distribution company, holds an annual marketing and sales conference. The company hired us to help them rebrand their conference. The August 2010 event would be the first time in a number of years where marketing teams from around the world would be attending. Key stakeholders were looking to brand the event to showcase a united global team that was taking Avnet in a new direction. Building on their One Team One Avnet choice for the name of the event, we created the event logo, signage and imagery that was used to create a PPT template and internal, Microsoft Outlook email headers.

In addition, we leveraged the branding to create a 40-page solutions guide. This printed and wire-o bound booklet is a reference tool, used by both marketing and sales, to help consistently communicate the value proposition of their division and various solution offerings.

Deliverables:

• Event Logo
• Event Signage
• Imagery
• Solutions Guide Booklet